Privacy Policy

Last Updated: 27 May 2026

This Privacy Policy covers how Yours collects, uses, and protects your personal data across all of our studios and digital services. Yours operates through two legal entities depending on the location:

CASA YOU FIT PURE FLOW LIMITED — registered in England and Wales (Company No. 15750449). Registered office: Unit 5 Ducketts Wharf, South Street, Bishops Stortford, England, CM23 3AR. Email: hello@yours.space. Responsible for the London studio and UK digital services.
YOU FIT PURE FLOW, S.L. — incorporated in Spain (Company No. 12619765). Registered office: Marbella Arena, Antigua Pl. de Toros, Av. Pilar Calvo, s/n, 29660 Marbella, Málaga. Email: hello@yours.space. Responsible for the Marbella and Ibiza studios and Spain-based services.

Each entity acts as a data controller for the personal data it collects in connection with its respective studios and services. This policy applies to both entities.

1. What Personal Data We Collect

We may collect and process the following categories of personal data:

Identity Data — name, date of birth
Contact Data — email address, phone number, postal address
Technical Data — IP address, browser type, device information
Usage Data — pages visited, time on page, interaction data
Health Data — information you provide in health waivers and class registrations (processed with your consent for safety and membership management purposes)
Marketing and Communications Data — preferences, newsletter subscriptions, feedback
Transaction Data — credit purchases, membership payments, booking history

We do not knowingly collect data from children under 13 years of age. Clients aged 16–17 must have a parent or guardian sign a consent form.

2. How We Collect Your Data

We collect personal data through:

Forms you complete on our website (enquiries, newsletter sign-ups, class bookings)
Registration for a user account
Health waivers completed before your first class
Email or direct communications
Cookies and similar technologies (see our Cookie Policy)
Analytics platforms (e.g. Google Analytics)
SMS messaging services (if opted in)

3. Why We Collect Your Data

We use your data to:

Create and manage your user account
Process class bookings, memberships, and credit purchases
Provide and improve our services
Ensure the safety of participants in our studios (health data)
Respond to enquiries and support requests
Send service or marketing communications (if opted in)
Understand user behaviour to improve our website
Comply with legal obligations

We process your data only where we have a lawful basis: consent, contract performance, legitimate interest, or legal obligation.

4. Who We Share Your Data With

We may share your data with:

Service providers who help us operate our website and booking system (e.g. analytics, email platforms, payment processors)
Klaviyo — our email and SMS marketing platform (only if you have opted in to communications)
Google Analytics — anonymised usage data for website improvement
Meta (Facebook/Instagram) — if you have consented to marketing cookies
Regulatory authorities, if legally required

We do not sell your personal data to any third party.

5. International Transfers

Some of our third-party service providers are based outside the UK and/or EEA. Where such transfers occur, we ensure appropriate safeguards are in place (e.g. UK IDTA, EU Standard Contractual Clauses, or adequacy decisions) to protect your personal data.

6. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes for which it was collected, including any legal, tax, or accounting requirements. Health waiver data is retained for the duration of your membership plus six years. After applicable retention periods, your data is securely deleted or anonymised.

7. Your Data Rights

Depending on your location, you have rights under UK GDPR (London studio) and/or EU GDPR (Marbella and Ibiza studios), including:

Access — to know what data we hold and how it is used
Rectification — to correct incomplete or inaccurate data
Erasure — to request deletion of your data (“right to be forgotten”)
Restriction — to limit how we use your data
Portability — to receive a copy of your data in a structured format
Objection — to object to processing based on our legitimate interest
Withdraw Consent — to withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at hello@yours.space.

UK clients also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. Spanish clients may contact the Agencia Española de Protección de Datos (AEPD) at www.aepd.es.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. All data transmission on our website uses HTTPS encryption.

9. Cookies

We use cookies and similar technologies on our website. For full details of the cookies we use and your choices, please see our Cookie Policy.

10. SMS Messaging (Marbella)

If you have opted in to SMS messaging from Yours Marbella, you agree to receive recurring SMS/text messages from YOU FIT PURE FLOW, S.L. Promotional messages may include offers, promotions, and marketing updates. Message and data rates may apply. To opt out at any time, reply STOP. For support, reply HELP or email hello@yours.space.

11. Third-Party Links

Our site may include links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

13. Contact

For any queries regarding this Privacy Policy or your personal data, please contact us at hello@yours.space.